Here in San Diego, whenever I go for an ocean swim, the water usually is calm. But sometimes, there’s a strong current, and before I know it, I’m 100 yards south of where I began. Ever happened …
How I Converted 53% of my Interest List
If you say the right thing, you don’t need to say it with as much force. Lots of people think to create better marketing, you need to shout louder and louder, making bigger claims, and ratcheting …
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What I mean when I say make a good argument to your customer
Has anyone ever said this to you? You're speaking with someone, maybe a family member or a good friend, and they're telling you about something bad that just happened to them. Maybe they didn't get …
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Be careful copying tactics
A quick tip for you... Be careful copying someone else's tactics. It can be dangerous without knowing their desired outcome. This topic came up last week in a Zoom session. The question was …
Why my best customers never left YouTube comments
You're well aware of this terrifying place if you've run a YouTube channel. I'm talking, of course, about the comment section.Even when I was posting harmless beer brewing videos, I'd hear all sorts …
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A Sales Page or a Sales Letter?
“I notice you don’t call it a sales page. You call it a sales letter.” “Oh, do I?,” I said back to him.“Yeah you're right, I guess I do.” I was on Zoom with a client, and we were talking …
