A quick tip for you…
Be careful copying someone else’s tactics. It can be dangerous without knowing their desired outcome.
This topic came up last week in a Zoom session. The question was about marketing tactics and the benefit of studying how other companies do marketing. For example, how they use email marketing, do social media, or the layout of their website.
Remember, when you study a company’s marketing tactics, you don’t see the entire picture. And committing to a maneuver without knowing the end goal can lead to some seriously bad decisions.
On your drive to work, you may see someone hopping down the road on one leg. You may think to yourself, “Hmm, maybe that’s a better way to commute?,” not realizing that person’s desired outcome is to place 1st in an upcoming leg hopping contest.
The things you do each day should be mapped to your end goals. This is what smart business owners do. You may not be 100% clear on all their goals, so be careful before adopting their tactics. It could take you down the wrong path.
This is why I so often stress the importance of studying timeless principles.
Hope that helps.