Here in San Diego, whenever I go for an ocean swim, the water usually is calm. But sometimes, there’s a strong current, and before I know it, I’m 100 yards south of where I began. Ever happened …
How I Converted 53% of my Interest List
If you say the right thing, you don’t need to say it with as much force. Lots of people think to create better marketing, you need to shout louder and louder, making bigger claims, and ratcheting …
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What I mean when I say make a good argument to your customer
Has anyone ever said this to you? You're speaking with someone, maybe a family member or a good friend, and they're telling you about something bad that just happened to them. Maybe they didn't get …
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A Sales Page or a Sales Letter?
“I notice you don’t call it a sales page. You call it a sales letter.” “Oh, do I?,” I said back to him.“Yeah you're right, I guess I do.” I was on Zoom with a client, and we were talking …
The Cobbler
Here's a word you don't hear much these days: cobbler.No, not cobbler as in that scrumptious apple cobbler I could eat for days. I mean cobbler as in the profession. Someone who repairs …
Garf’s Law of Work
"Billy, this is one of the most important lessons you'll learn from me during your year-long mentorship. So pay close attention." I had just hired my copywriting coach, David Garfinkel, and …
