Messaging Strategist, Writer, Speaker
If you say the right thing, you don’t need to say it with as much force. Lots of people think to create better marketing, you need to shout louder and louder, making bigger claims, and ratcheting …
Continue Reading about How I Converted 53% of my Interest List →
Has anyone ever said this to you? You're speaking with someone, maybe a family member or a good friend, and they're telling you about something bad that just happened to them. Maybe they didn't get …
Continue Reading about When people misunderstand, “I’m sorry” →
“I notice you don’t call it a sales page. You call it a sales letter.” “Oh, do I?,” I said back to him.“Yeah you're right, I guess I do.” I was on Zoom with a client, and we were talking …
Here's a word you don't hear much these days: cobbler.No, not cobbler as in that scrumptious apple cobbler I could eat for days. I mean cobbler as in the profession. Someone who repairs …
"Billy, this is one of the most important lessons you'll learn from me during your year-long mentorship. So pay close attention." I had just hired my copywriting coach, David Garfinkel, and …
