“I notice you don’t call it a sales page. You call it a sales letter.”
“Oh, do I?,” I said back to him.
“Yeah you’re right, I guess I do.”
I was on Zoom with a client, and we were talking about growing sales through his website.
Until then, I didn’t realize I naturally call it a sales letter instead of a sales page, which is what most people call it.
I’m referring, of course, to the page on your website that converts visitors into customers.
Calling it a sales letter is an old habit. Probably drilled into me during my sessions with Garf.
But I’m not abandoning this term. No way.
And I recommend you look at that page on your website the same way. Look at it as a sales letter, not a sales page.
Or, try this…
Think of it as a letter you sit down and write, and then upload to a page on your website.
Does that help?
In fact, I recommend you look at all your marketing messages through this “letter lens.”
Your emails, your FB Ads, your YouTube videos — all of it.
All should be looked at as letters. Letters from one person to another.
Because that’s what a great marketing message sounds like. It sounds like a letter written from one person to another. And when you write with one person in mind, you make that human-to-human connection that’s so coveted by businesses.
How about you? Do you look at your sales page through the letter lens?
If you did, how might your reader’s reaction be different? How might your sales be different?