Here’s a word you don’t hear much these days: cobbler.
No, not cobbler as in that scrumptious apple cobbler I could eat for days. I mean cobbler as in the profession. Someone who repairs shoes.
It’s a nice old-fashioned word, isn’t it?
Anyways, I’ll never forget the first time I visited a cobbler…
I was hanging out with my girlfriend, and with this goofy grin on my face said to her, “Guess what I’m doing tomorrow morning? I’m visiting the cobbler.”
Major eye roll.
But I didn’t care, I was heading to the cobbler’s the next day. I had to go.
You see, just the day before, I brewed a batch of my favorite oatmeal stout recipe. And some of that beautiful (but stain-inducing) black liquid splashed all over my nice boots, which I probably shouldn’t have been wearing while I brewed, but did anyways.
Lesson learned. And off to the cobbler I went.
There was an old man behind the counter. I’m pretty sure he was also Ben Franklin’s cobbler. He moved awfully slow, and I was skeptical he could get the stain out.
I asked him if it were possible to remove the stain. I’ll never forget what he said…
He looked up from the boots, looked me directly in the eyes, his bushy eyebrows raised.
He leaned forward, smiled, and in a confident, Dumbledore-esque voice said,
“My boy, in here, anything’s possible.”
Well, that was all I needed to hear! Cobbler’s got this.
I walked out of his shop, knowing I was in good hands.
When thinking of this story, I always think about that feeling of confidence I had as I walked out his door. I knew I had an expert working on the problem, which meant I didn’t have to worry about it.
You want to give your customers & clients that feeling, too.
They’re going to be walking in your door with all sorts of anxieties. All sorts of “stains” they need fixing.
Make sure they leave your shop knowing they’re in good hands.