You’re well aware of this terrifying place if you’ve run a YouTube channel. I’m talking, of course, about the comment section.
Even when I was posting harmless beer brewing videos, I’d hear all sorts of things.
“You don’t know what you’re talking about.”
“Your audio sucks.”
“Stop talking about your stupid courses.”
“Whoaaaa this guy looks just like Mac from it’s Always Sunny in Philadelphia?” (an actual comment)
Talk about a classy bunch, right?
But if you’re publishing online, internet haters are a fact of life. At the same time, do you know what was interesting? It’s the people who didn’t comment. My customers.
Also, I found the better the customer, the less likely they were to comment on a YouTube video. When I say “best” customers, I mean those who never asked for a refund, who never complained, who bought multiple products, and who took action upon them.
When these people purchased, their appearance was often a surprise. “Where the heck did you come from?”
The answer? They’re too busy to leave YouTube comments.
Action takers are generally successful people, and successful people don’t have much time to leave silly YouTube comments. Trust me — your best customers are out there. But many of them are quiet, and you might not even know they’re there.
If you want to build an enjoyable business, you’ve got to put blinders on and speak only to them. I know, this is not an easy task. Not when you’ve got the peanut gallery shouting from the comment section.
Try asking yourself this question…
“What am I giving up by focusing so much attention on what the YouTube commenters think of me?”
Besides your sanity, one of the answers is: focus. Focu on who really matters.