Smart People Overcomplicate Everything—Especially Marketing.
Meet the Method That Keeps It Simple.
You’re an expert in your topic, but that’s a double-edged sword.
The more you know, the harder it is to explain what you do. When you’re a business owner, this “curse of knowledge” can cost you customers.
My book, Simple Marketing for Smart People, shares an approach that helps overthinking business owners convey their value—without gimmicks, hype, or hard-selling.
Click the button below to buy the paperback, Kindle edition, or audiobook.

Billy's Clients
ali ABDAAL
TIAGO FORTE
DAVID PERELL
Leila Gharani
Billy has returned 10X easily, probably more in terms of dollars. And that doesn’t even include quality of life and peace of mind.
Working with Billy is a no-brainer thing to do.
Tiago Forte
/ Founder of Building a Second Brain
I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor.
David Perell
/ Creator of the How I Write podcast
"I had a VIP day with Billy and it changed everything."
John Li
/ CEO of VimCal
My Frameworks
I’m a visual thinker who loves turning complex ideas into simple (yet powerful) concepts. Explore my most popular frameworks below. Use them to guide you in your marketing, business, and life.