The Curse of Knowledge is Costing You Customers.

Let’s Fix That.

You’re a business owner and an expert in your topic, but that’s a double-edged sword.

The more you know, the harder it is to explain what you do, and this Curse of Knowledge is costing you customers.

My book, Simple Marketing for Smart People, uses a technique called Belief Building to help you convey your value—without gimmicks, hype, or hard selling. 

Click the button below to buy the paperback, Kindle, or audiobook.

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Billy's Clients

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TIAGO FORTE

DAVID PERELL

Leila Gharani

Billy has returned 10X easily, probably more in terms of dollars. And that doesn’t even include quality of life and peace of mind.

Working with Billy is a no-brainer thing to do.

Tiago Forte  

/ Founder  of Building a Second Brain

I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor.

David Perell 

/ Creator of the How I Write podcast

"I had a VIP day with Billy and it changed everything."

John Li

/ CEO of VimCal

My Frameworks

I’m a visual thinker who loves turning complex ideas into simple (yet powerful) concepts. Explore my most popular frameworks below. Use them to guide you in your marketing, business, and life.

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The Five Lightbulbs

My popular messaging framework that helps you write authentic, persuasive marketing content—even if you're not a professional copywriter.

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Fractal Thinking

Fractal Thinking is a concept I created to describe a way of looking at the world. It's an easier way of understanding The 80/20 Rule, but so much more.

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The Trusted Merchant

An Olympic athlete can summon the hero archetype to give them a boost—but what about business owners? I created my branding framework, the Trusted Merchant, to give business owners that advantage.

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Shield of Humility, Sword of Courage

A personal development framework that helps my clients with the toughest part of their business—avoiding perfectionism.

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