If you have a good product or service, but your marketing is lackluster, you're not alone.
I specialize in helping smart people who know their topic inside and out. But because they're so close to their topic, they struggle to see it from an outsider's perspective.
This "curse of knowledge" wreaks havoc on their marketing efforts.
Frustrated by these good products going unnoticed, I dedicated my marketing career to solving the problem.
If you, too, deliver a good product or service, but your marketing is lacking, here's what I recommend: start with my book, Simple Marketing for Smart People.
The book goes deeper into the curse of knowledge and how it holds back the success of smart people who go into business for themselves.
Then, the book teaches a process called Belief Building, which is the antidote.
When you read about this approach, it will feel like a breath of fresh air. That's because it uses classical techniques and not gimmicks, hype, or hard selling—all too common these days.
No, our marketing approach allows you to build a profitable business while keeping your moral compass aligned.
Find the book below.
It's a short read, and you can choose between paperback, Kindle, or audiobook.