Billy Broas

Marketing is an argument. I help smart people make theirs.

You’re good at what you do. Really good. But making the case for it to people outside your field? That’s a different skill entirely.

You know the feeling. You're presenting to clients, pitching investors, or staring at your website, and you can feel the gap between what you’ve created and what people understand. The more you know, the harder it gets. Your expertise becomes a wall between you and the people you’re trying to reach.

I’ve spent the last decade working on this problem. I started in science. I spent years in renewable energy, working on the feedstock side of a Department of Energy cellulosic ethanol program, and ended up in marketing. It sounds like an unlikely path until you realize the core challenge is the same: how do you take something complex and explain it in a simple way?

I call this the smart person problem, and it shows up in all kinds of people. Creators with big audiences. Consultants and service providers. Deep tech founders, scientists, and engineers. Educators and coaches.

You’d recognize the names of some of them. Most of them you wouldn’t. They all understand their work deeply and have a hard time explaining it to the people who need it.

Creators Course builders, authors, and teachers with an audience and a hard-to-explain offer.
Educators and coaches Experts who can teach it in a room and struggle to put it on a page.
Consultants and service providers People who sell their judgment and need buyers to see its value.
Deep tech founders, scientists, and engineers Builders of deep technical work that buyers can’t easily evaluate from the outside.

I help them turn what they’ve built into a clear, defensible argument.

“We worked with Billy and it changed everything for us. If you’re a technical co-founder, you’re often really good at building a product, but you still need to get good at communication and messaging. What we got from Billy trickled into all parts of our high-level decision making — not just marketing, but product and which features we build. It could change your trajectory as a company.” — John Li, Co-founder & CEO of VimCal (YC-backed)

My work

Work with me

I help smart people write down the argument behind their business. You can watch me do it with Tiago Forte on the hire page.

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