Essays
Essays and parables on marketing, symbolism, faith, and the patterns that connect them.
Psychology vs Philosophy in Marketing
Why argument-driven marketing earns lasting belief.
The Genius Dog
Treat your customers as people who reason their way to belief.
The Alebrije
People are looking for meaning. Tell the story.
The Cobbler
The confidence of a craftsman who knows his work, and the trust it earns.
Made in Malta
See your message through your customer's eyes.
Brew a Good Stout
Dial in something simple before getting complex. A lesson from the beer brewing world.
Cold Calling Loggers
Every prospect carries the weight of who called them before you.
Shield of Humility, Sword of Courage
On the virtues required to communicate truth well.
Series · 7 PartsFractal Thinking
How self-similar patterns reveal truth across every scale of business and life. A 7-part exploration.