Topics
I speak to audiences of entrepreneurs, marketers, business leaders, and creative thinkers. My talks are grounded in frameworks, not fluff — audiences leave with systems they can use immediately.
Marketing Is an Argument
Why marketing should be grounded in philosophy, not psychology. The case for treating your audience as rational beings capable of being persuaded by a good argument — and why this approach outperforms manipulation.
The Five Lightbulbs
The framework for argument-driven marketing. Five beliefs your prospect must hold before they buy, and how to systematically build each one. Practical, actionable, and immediately applicable to any business.
Fractal Thinking
How self-similar patterns repeat across every domain — from branding to theology, from business strategy to nature. A way of seeing that reveals hidden connections and unlocks creative breakthroughs.
Psychology vs. Philosophy in Marketing
The two competing traditions in marketing — and why the philosophical approach (building beliefs through argument) creates more durable results than the psychological approach (triggering behavior through hacks).
Recent Appearances
- HSLU Lucerne, Switzerland — Guest lecture on argument-driven marketing
- M3 Marketing Mastermind — Teaching copywriting through the Five Lightbulbs framework
- Podcast tour — Featured on multiple marketing and business podcasts discussing Simple Marketing for Smart People and the argument-driven approach
Formats
- Keynotes — 30 to 60 minutes, tailored to your audience
- Workshops — Half-day or full-day hands-on sessions where attendees build their own marketing arguments
- Podcast interviews — Available for shows focused on marketing, business, creativity, or faith
- Masterminds — Intimate group teaching and hot-seat sessions
Invite Billy to Speak
Send a note about your event or show. Laura on my team will get back to you within 48 hours, and we’ll go from there.
Email Laura